Telling stories. Building worlds. Connecting people.

I help brands and people find clarity, build their worlds and communicate who they are, from positioning and brand strategy to visual identity, storytelling and creative direction.

I’ve lived and worked across Nuuk, Copenhagen, London, New York and Milan. Moving between cultures, industries and perspectives has shaped the way I work: stay curious, ask questions, connect the dots and keep looking for better ways forward.

My work has taken me across beauty, lifestyle, fashion culture and design. Working with both emerging and established brands.

Selected clients include: Adidas x Alexander Wang, Anita Ko, AVAVAV, Connective Impact, David Yurman, Estee Lauder, Marysia Swim, Miraco Jewelry, Ralph Lauren, The Yoga Flat, Tod’s, Wally Yachts.

What I do

Brand Strategy
Positioning, brand direction, brand development and finding the idea at the heart of a business.

Creative Direction
Creating the visual worlds, identities and systems that make a brand recognisable and meaningful.

Communication
Turning strategy into stories, ideas and communication that people can understand, remember and connect with.

Strategic Partnerships
Bringing people, ideas and disciplines together to create new connections, opportunities and possibilities.

I also facilitate workshops, teach and work as an advisor to founders, teams and organisations navigating change, growth or new opportunities.