Brand strategist and creative advisor focused on positioning, identity, and sustainable business narratives.

I work with emerging and established brands to clarify positioning, strengthen perception, and align brand direction with long-term business goals.

My background spans Copenhagen, New York, and Milan, combining Scandinavian clarity, international brand experience, and a strong sensitivity to culture, aesthetics, and consumer behavior.

Over time, my work has evolved from shaping how brands look to helping define how businesses communicate, operate, and build trust. Increasingly, this includes supporting companies navigating sustainability, credibility, and changing consumer expectations.

My experience includes work across fashion, lifestyle, culture, hospitality, and purpose-driven business, collaborating with founders, leadership teams, startups, and established organizations.

Selected clients include: Adidas x Alexander Wang, Anita Ko, AVAVAV, Connective Impact, David Yurman, Estee Lauder, Marysia Swim, Miraco Jewelry, Ralph Lauren, The Yoga Flat, Tod’s, Wally Yachts.

Alongside independent consulting, I am a founding partner at ConnectiveImpact.it, a boutique practice focused on sustainability, strategy, and responsible business transformation.

Creative and brand development work can also be viewed through LB&Collab.

Available for selected consulting, advisory, workshop, teaching, and leadership opportunities.